the market

San Diego/Mexico is a vast and growing region. Market highlights include:

• More than 4 million residents, with growth forecasted to increase to 5.5 million by 2020.
• Tijuana’s population of 1.5 million is expected to double by 2025.
• San Diego has over 30 million visitors each year.
• The U.S. Hispanic population is growing four times the rate of any other.
• Hispanics have more spending power than any other minority group, with $863 billion per year.

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