On the main roadway, faces towards the freeway (sign has freeway visibility), last U.S. freeway exit and on-ramp, the border crossing Transit Hub for buses (public and private), taxis, jitneys and private vehicle pick-up/drop-off, and the main pedestrian bridge (U.S. side) at the border crossing. Also captures all traffic moving westerly from the freeway/border crossing to the tourist commercial area.

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