about BAM

The BAM signs are located adjacent to the U.S./Mexico international border crossing in San Diego, California, across the border from Tijuana, Mexico. The signs are situated between the border crossing and the main tourist commercial shopping district (one short block West of the crossing at the last U.S. exit and 100-yards North of the international border line) which includes the highly successful Las Americas Premium Outlets.

The total crossings at this location are estimated at upwards of 80 million people per year. With approximately 20 million of these crossings by foot, the pedestrian traffic in this area is both powerful and unique.

BAM is located directly in the path of the tremendous vehicle and pedestrian traffic moving around the border area and to/from the tourist commercial shopping area.



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